Deep Listening Will Grow Women’s Support
The second of six key principles that make women’s philanthropy work is “Women’s Input is Key.” Furman University (a mid-sized liberal arts university in South Carolina) took this to heart and has had extraordinary early results. They invited 21 accomplished women for an initial conversation about growing women’s support for Furman and have since increased […]
How to Stop Frustrating Our Women Donors
Recently the CEO of a national company shared with a colleague that his wife makes the contribution to a local nonprofit, but he keeps getting the thank-you letter. He said, “They keep on doing this and they keep on making her mad. There’s no doubt this will make us stop giving.” In the same week, […]
Women’s Philanthropy: A Sector-Wide Journey to Inclusion
The movement to grow women’s philanthropy is not meant to focus only on one profile of women who give. Women’s philanthropy includes ALL those who identify as women. It is intended to be inclusive. Yet current language and actions by those who identify as white cisgender women leaders in this movement – including myself – […]
Don’t Unconsciously Overlook Women
As the pandemic continues and many inequities are revealed, I want to shine a light on the importance of staying focused on intentionally and consistently connecting to women in our fundraising. As during other crises, women donors want to help now and are ready to commit to meaningful action. Are you holding back on having […]
AFP Reports on Engaging Women Donors
To unlock the full potential of women’s philanthropy, fundraisers must understand how gender shapes giving behavior. Women and men give differently, and the Women’s Philanthropy Institute (WPI) has developed research that explores unique questions about the factors that shape gender-based giving patterns – including age, religion, income, marital status, and more. “Fundraisers who adapt their practices to […]
How To Change The Unconscious Stories You Are Telling About Women in Philanthropy
In my last post, we unpacked the story that “women are harder” to fundraise from. Working with women donors can feel hard because our fundraising best practices don’t always work. Why? Because these approaches were created in the male-centric fundraising landscape of the 1950s and 1960s. Women aren’t harder, just different in how they prefer […]
Do You Focus on Women? It Matters to Your Bottom Line.
I am committed to growing women’s philanthropy. Why? I’ve been in the philanthropic sector for 35 years as a woman donor, fundraiser and nonprofit leader. In that time, I’ve seen women’s power and earnings grow – and the philanthropic sector repeatedly fail to take full advantage of this new reality. I’m frustrated that the philanthropic […]