Focus groups accelerate women’s giving
Why did Tufts University conduct 9 focus groups of women stakeholders this year, while Bowdoin College did 5 early this summer, Furman University did 6 last year and Elon University is about to conduct 4 this fall? They know the power of deeply listening to women’s feedback to learn what resonates with all those who […]
As Women Surge in Leadership and Philanthropy, Are They Among Your Top Fundraising Priorities?
With the election drawn to a close, it is undeniable that women were pivotal in this critical moment in our democracy. We now have the first woman, and a woman of color, for the second highest position in our country. The Ms. Foundation put together a list of historic victories for women on the local, state and national level. […]
From Commitment to Action: Applying an Inclusive Lens to Advancement
As fundraisers, we are well practiced in repeating specific actions to raise money successfully each year. These practices work well – we raise billions. As a result, we have reinforcement of our behaviors and keep turning to them. However, what happens when our world changes and our practices no longer fit? How do we cultivate […]
All Voices at the Table
The pandemic and resulting unstable economy have laid bare the inequities in our healthcare system and our society. Senseless killings and growing rage against social injustice have amplified the inequities and desire for real change. Among the many actions we can take to drive change in the philanthropic sector, one can accelerate change – having […]
Don’t Unconsciously Overlook Women
As the pandemic continues and many inequities are revealed, I want to shine a light on the importance of staying focused on intentionally and consistently connecting to women in our fundraising. As during other crises, women donors want to help now and are ready to commit to meaningful action. Are you holding back on having […]
AFP Reports on Engaging Women Donors
To unlock the full potential of women’s philanthropy, fundraisers must understand how gender shapes giving behavior. Women and men give differently, and the Women’s Philanthropy Institute (WPI) has developed research that explores unique questions about the factors that shape gender-based giving patterns – including age, religion, income, marital status, and more. “Fundraisers who adapt their practices to […]