How to Stop Frustrating Our Women Donors
Recently the CEO of a national company shared with a colleague that his wife makes the contribution to a local nonprofit, but he keeps getting the thank-you letter. He said, “They keep on doing this and they keep on making her mad. There’s no doubt this will make us stop giving.” In the same week, […]
AFP Reports on Engaging Women Donors
To unlock the full potential of women’s philanthropy, fundraisers must understand how gender shapes giving behavior. Women and men give differently, and the Women’s Philanthropy Institute (WPI) has developed research that explores unique questions about the factors that shape gender-based giving patterns – including age, religion, income, marital status, and more. “Fundraisers who adapt their practices to […]